Given the pace of online marketing today, Hero-Honda has decided to revamp its website to appeal to its new age Net surfing, bike riding TG. BC Webwise has picked up the brush to give the two-wheeler major's website a makeover.

Commenting on the makeover, Rakesh Vashisht, DGM-Director Secretariat, Hero Honda, said, "A website is an essential medium to reach your customers. As the customer spends a reasonable time on a website looking for information he / she wants, it won't be incorrect to treat it akin to a showroom where actual sales happen. Therefore, a website of a product like ours needs to deliver an equally good experience. Hence, it became important to revisit the old website and add value in terms of content, look and feel and other stuff, which would deliver the desired experience."

Meanwhile, BC Webwise is involved in similar online makeovers for several well-known corporates and agencies, including HLL, Ruchi Soya, Marico Industries, Madison Communications, PCS Technology, Crest Communications, Mumbai Police, Hathway, ABN AMRO's site addressing NRIs, and more recently, Parle Products, among others.

"Indian companies are eager to leverage the Internet, which is reflected in the exciting and challenging projects we have in the pipeline. Interactivity and a focus on communities are changing the way people view and know websites," explained Chaya Brian Carvalho, Managing Director and CEO, BC Webwise.

The Hero Honda website's new design is in tune with the company's policy of 'In harmony with nature', giving an outdoors feel with wooden signboards and even sounds of nature. The website provides a product section which gives a 360-degree view of all the bikes and doubles up as an online showroom. Besides these the site has a customer care section addressing needs of the customer, a biker zone providing biker destination articles and biking games, an investors' section providing information on financials and detailed corporate information and a media section.

The recent successes of Sunsilk Gang of Girls, Makeyourmoves.com, etc., prove that corporate websites have progressed from merely registering an online presence to establishing a single point of contact to connect and interact with consumers.

Also see:

E-mails to online communities: Indian online advertising reaches level next

http://www.exchange4media.com/e4m/izone/izone_fullstory.asp?section_id=4&news_id=21735&tag=16462