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| Exchange4Media, Tuesday, 20 March 2007 |
Elaborating on the success of Sunsilk Gang of Girls, Welde said, "Consumers have taken over the site completely and we are sure that we don’t have to advertise it again -- we will let it grow on its own." |
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| Aloo Techie, Tuesday, 20 March 2007 |
While talking about SunsilkGangofGirls.com, Rahul Welde said, "It does not matter how much time people talk about Sunsilk or lifestyle. That’s how engagement time increases." |
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| Agency FAQs, Monday, 19 March 2007 |
The belief that the Internet is a promising medium to build brands was substantiated with examples such as Sunsilkgangofgirls.com and Axe unlimited academy. These portals were built to raise awareness about the brand and have been very successful in that aim. |
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| Digital Marketing Conference, Friday, 16 March 2007 |
The power of the Internet as a medium to build brands was what an eminent panel discussed at the IAMAI Digital Marketing Conference held in Mumbai. The second panel discussion of the day on ‘Creativity: Is it an impediment to the digital medium?’ had senior ad professionals like Chaya Brian Carvalho, CEO and MD, BC Web Wise contributing. |
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IAMAI, Wednesday, 7 February 2007 |
No surprise. In this age of instant gratification a casual fling is an easy and safe choice. A lasting relationship requires a greater investment of time and effort on the part of those that venture into it. |
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Agency FAQs , 23 January 2007 |
How do we leverage the power of the human touch on the Internet? The answer is simple: Involve the consumer in building your brand. |
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Economic Times, Brand Equity, 29th November, 2006 |
Brands lend a lot of credibility to online content. People trust us with details they would never reveal on something like a social networking site, for instance. |
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Business Standard, 22nd November 2006 |
SEO is very effective to track how much traffic comes from a search engine to the URL (address) and to generate sales. Here, users are assured that they don't fall prey to sponsored links. |
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Chartered Financial Analyst, September 2006 |
Opportunities for online advertising and e-commerce are on the rise in India . These are expected to grow tremendously in the next 2 years… |
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| All About Ads, NDTV Profit, 3 September, 2006 |
| Website Makeovers for Companies |
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| Company News, Agencyfaqs, 31 August, 2006 |
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| Management & Marketing, Business Standard, 15 August, 2006 |
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| Storyboard, CNBC, 2 August , 2006 |
| Companies marketing brands online. |
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| Future Sense, DNA, 1 August, 2006 |
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| exchange4media.com, 28 July, 2006 |
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Given the pace of online marketing today, Hero-Honda has decided to revamp its website to appeal to its new age Net surfing, bike riding TG. BC Web Wise has picked up the brush to give the two-wheeler major's website a makeover…. |
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| Company News, Agencyfaqs.com, 28 July, 2006 |
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4Ps , November ,2006 |
This gang of girls is in a tearing hurry to forge timeless ties with the consumer... |
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The Brand Reporter, October 16-31 , 2006 |
So the pink get-up has paid off. Within 3 months the site claims to be the largest online community of girls. |
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HT Style, 26th September, 2006 |
Sunsilk Gang of Girls creates a record 2,00,000 members in just three months... |
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| Points of view, The Brand Reporter, 1-15 August, 2006 |
| Current media, I feel, has certain deficiencies in terms of focus, reach and return on investment. TV ads have become less “sticky” than they used to be. It is expensive, hence short and hence the recall value is less…
Dr. Subho Ray. President IAMAI. |
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| Brand Watch, indiantelevision.com, 26, July2006 |
| There are places in the webosphere like the dumb jock paradise Axeland. Then there are the places where the girls hang out… |
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| IT Archives, Techgoss.com, 26 July, 2006 |
| sunsilkgangofgirls.com, has scripted a very interesting success story in the Indian web industry. Bankrolled by consumer giant Hindustan Lever and designed by BC Web Wise this site has... |
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| Midday, June 19, 2006 |
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| Contentsutra.com, 19 June, 2006 |
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| Special Report, marketingsherpa.com, 25 July, 2006 |
| With all the hype surrounding India's emergence in the world economy and its growing middle class, it's a market worth delving into…. |
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| Agencyfaqs.com,10 July, 2006 |
| Growing popularity of kids websites. Indian Kids between the ages of 7 to 14 make their presence felt on the World Wide Web… |
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| Exchange4media.com, 4 July, 2006 |
| Consumer dependency on the Internet is increasing rapidly. With the Indian online advertising industry looking up, customer engagement models in India have moved from traditional modes of e-mail and web banners to... |
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| Company News, agencyfaqs.com, 16 June, 2006 |
| Do you have the confidence to make your move on the opposite sex? |
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imedia connection, October 03, 2006 |
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The concept of flirtation is a smart fit with the intended young audience, as well as with the product itself.
-Dawn Anfuso, senior editor, iMedia |
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| Life Style, and More, Indiainfoline.com, 15 June, 2006 |
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| Impact the marketing Advertising and media weekly, 26 June- 2 July, 2006 |
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| Contentsutra.com, 16 June, 2006 |
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| newmedia@work, agencyfaqs.com, 30 June, 2006 |
| Brand managers know that it's no longer enough to have an address on the web, ‘netsumers' (online customers) have evolved beyond that…. |
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