Although I'm apparently very uncool based on the
results of my answers on this site, this campaign is pretty cool (if
that means anything from someone declared not cool).
The concept of flirtation is a smart fit with the intended young
audience, as well as with the product itself.
The quiz to determine if you are cool is fun for the viewer,
especially the videos that play in response to your answers. The
combined quiz/videos are also a hit for the advertiser, as they keep
viewers engaged. I know I tried flirting with the guy at work as
well as the guy in the restaurant (to little avail), keeping me on
the site for a good span of time.
Making participants register before learning their coolness
factor is also a win for the advertiser. I doubt too many people
would go that far and then refuse to sign up.
Finally, I also give this campaign points in the viral category.
This would be fun to share with your buddies who you go on the prowl
with, challenging each other as to who has the best moves.
-- Dawn Anfuso, senior editor, iMedia
This is an entertaining site, even if my cool quotient is low
because I like to woo boys with a sense of humor (e.g., paper
airplanes). Based on some of the guy’s silly reactions, I thought,
“Maybe I don’t want to hit on him after all. Wait… I do like my men
a little silly!”
And although I found out after a quick registration that I’m
closer to a “loser” than a “killer” on the cool scale, I enjoyed
playing with the site and was surprised by some of the reactions I
got with my chosen pick-up tactics.
The screensavers look fun and I imagine they could entertain your
cube/officemates when you’re not around.
The loadtime could have been faster, and I thought the “Move of
the Day” was a bit out of context on its own.
The site held my attention quite a bit and I bet my friends would
get a kick out of it, too.
-- Nanette Marcus, In Focus
editor, iMedia
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