Agent 'Z'

The Goal

To execute a high-impact teaser campaign for the Asus Zenfone 2 that appealed to Bollywood buffs and Saif Ali Khan's fan base.

Idea

The concept made the teaser look like a trailer for the sequel of the movie Agent Vinod. It showcased the Zenfone 2 in action-packed narratives and drove fans to participate in a contest to meet Saif at the 'premier'. The launch event highlighted the phone as the real hero and revealed its features.

Results

The microsite achieved close to 85 Lakh impressions via FB stamp ads, over 1.15 Lakh clicks to the page and the 3 trailer videos had over 50k views in total. The seeded content had a reach of approximately 10 Lakh and over 20,000 fans viewed the event live streaming.