ASUS LowLightHeroes

The Goal

To digitally create awareness of the ‘low light photography’ feature in the ASUS Zenfone 2 series, among ASUS users.

Idea

By throwing light on the unseen heroes of Mumbai, we subtly established the unique low-light photography feature of the ASUS Zenfone 2.

Results

The campaign not only managed to move people but also got them to express their emotions with the brand on social media. Moreover, it also got featured across various news portals online.