ASUS ZenFone 2 Nightwalkers
To engage with ASUS fans through the ASUS Night Walkers of Mumbai event and to promote Zenfone 2's feature – low light photography.
150 Instagramers from Mumbai with the incredible Zenfone 2 gathered together to celebrate Mumbai – a city that never sleeps. The idea was to let them experience firsthand Zenfone 2 and its amazing features.
725 RSVPs / 250+ attendees
1800+ photographs clicked uploaded on Instagram + Facebook boosting organic reach
5300+ #Zenfone2Nightwalkers mentions on Social
1.5 Million Overall reach