ASUS ZenFone 2 Nightwalkers

The Goal

To engage with ASUS fans through the ASUS Night Walkers of Mumbai event and to promote Zenfone 2's feature – low light photography.

Idea

150 Instagramers from Mumbai with the incredible Zenfone 2 gathered together to celebrate Mumbai – a city that never sleeps. The idea was to let them experience firsthand Zenfone 2 and its amazing features.

Results

725 RSVPs / 250+ attendees

1800+ photographs clicked uploaded on Instagram + Facebook boosting organic reach

5300+ #Zenfone2Nightwalkers mentions on Social

1.5 Million Overall reach