The Goal

To build the Aura brand online and give it a distinct identity, by bringing it in the consideration of women looking for Indian wear online.


The new design and layout gives the website a fresh new look, and the refined sorting and updated in-site search function also makes it extremely user-friendly.

The sales process was streamlined by optimizing the site content to make it more search-friendly and removing a compulsory log in at the time of sale.


The brand identity was elevated due to great content, fresh visuals, and an improved UX. The brand's online presence through this e-commerce portal appealed to the youth.