HamariPari.com

The Goal

To use the digital platform to showcase Hero MotoCorp's CSR initiative for Girl Child Education – Hamari Pari, and reinforce the importance of educating the girl child in India.

Idea

With interesting animated-narrative technique and a simple line drawing style, the site used effective storytelling to reinforce that education of the girl child can ward off social evils and that Hero MotoCorp is proud to support the cause.

Results

The site won several awards including a prestigious Kyoorius Creative Award. The success of the CSR microsite was also measured by over 1, 00,257 site visits in the campaign duration and the average of 2 minutes that a visitor spent on the site.