Hero 360° Bike Scroll

The Goal

To reach out to potential customers who may not be able to physically view Hero's two-wheelers and give them a closer look with a true to life experience on the website itself.

Idea

An immersive, hyper-real, 360° viewing experience that highlighted the best features of the bike was created to give all potential customers a highly realistic view of the bike from all angles.



Since each Hero Motorbike has a unique personality, we chose to shoot each bike against a backdrop that complemented the bikes' personality.



This gave the potential customer a close view of the bike and offered a simpler way to shortlist the bike of their choice.

Results

The 360° view helped potential customers decide their preferred choice of bike virtually, thus leading to a reduction in the bike buying cycle.