Hero Happy Earth Microsite

The Goal

MotoCorp’s various CSR initiatives have had a great impact on various issues and we wanted to highlight that. The brand also aimed at helping create a happier, greener earth.

Idea

The microsite covers various issues related to environmental pollution and ends with the brand providing the audience with an opportunity to help heal earth. The idea was to get people to take action by registering so that the brand can plant trees on their behalf.

Results

Since the launch of this site on World Environmental Day, 2016, more than 2.5 lakh trees have been planted, thus fulfilling the purpose of this campaign.