The Goal

To create an engaging and humorous campaign for April Fool's Day which was centered on an eco-friendly 'innovation' from the company.


The Interface was designed to look like a legitimately interactive mobile app that invited users to tap the on-screen icon and speak into the microphone of their handsets to convert their speech into energy.

The proceeding screen of course, revealed the app to be an April fool's joke and allowed users to share the page on their social spaces.


The Racold Voice to Electricity web-app was extremely well received. This was also covered by Lighthouseinsights.com as one of the coolest April fool pranks by an Indian brand.

The mobile-app page received about 4000 post engagements on April 01st.