Suzlon.com

Suzlon.com

The Goal

To enhance Suzlon's web presence and showcase a newly launched range of end-to-end solutions across wind and solar energy.

Idea

Our approach was to understand Suzlon's value proposition and bring it out in a simple, yet effective manner through their website. The homepage was designed keeping in mind Suzlon's numerous stakeholders – its existing and potential customers, regulators and policy makers, opinion leaders, journalists and financial analysts, and investors. Through the layout of the homepage, we addressed the most important queries of all these stakeholders, while sending the message that Suzlon is on a growth trajectory.

Results

Suzlon's refreshed website helped them stand out among their competitors, not just in India but also in the international markets where they operate in. The new website has been getting more traffic along with much higher engagement and an increase in the number of queries.