Web-based augmented reality (webAR) is a technology that allows users to access AR experiences directly from their smartphones. As there’s no need for any downloading, people can enjoy the immersive and unique experience of AR on-demand, on most operating systems, mobile devices, and web browser.
Not only is webAR enjoyable for audiences, but it can effectively deliver marketing messages. Studies show that by adding interactive elements to content, recall is increased by up to 80%.
WebAR is dependent on technologies that are present across most mobile devices and browsers. This gives it widespread accessibility and uniformity of experience.

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More than 100 million consumers used AR shopping tools in 2021, more than 200 million people use Snapchat's AR filters every day, and the pandemic has only further accelerated these trends. This growth has been a boon for brands.
AR filters tend to be simpler projects than other AR experiences, like AR portals. They also capitalize heavily on users sharing, rather than brands having to pay a lot to get an ad out there. Their accessibility also gives smaller brands the same opportunities and benefits as bigger brands.
Advantages
- AR Filters are an Affordable Investment
- Social Media Users Engage with Brands
- Greater Engagement Than More Traditional Advertising
- Target the Right Audience For Your Brand and Increase Awareness
- Users of the AR Filter Share Your Message For You
- Beat the Competition
- Improve Brand Loyalty






