Measuring Digital Marketing: The Key Metrics and Tools
Every marketing campaign, including digital marketing, has one ultimate goal—deliver measurable returns. Whether you are running email marketing, social media ads, or SEO-driven content strategies, understanding your return on investment in digital marketing ensures that you make data-driven decisions. But how do you calculate ROI efficiently? What major metrics should you be tracking? Which tools […]
How Business Leverage 12 Benefits of Social Media: Case Studies and Success Stories
Thanks to this new age of the digital world, social media continues to be an indispensable resource for any business that desires to reach the target market, expand social media presence, or gain measurable outcome. From awareness about the brand to increases in website traffic or customer trust to the potential consumers, the rewards go […]
How to create a successful content marketing strategy
Creating a successful content marketing strategy requires careful planning and execution. I am listing here some steps of comprehensive guide to help you develop an effective content marketing strategy: Remember, creating a successful content marketing strategy requires time, dedication, and ongoing refinement. Stay consistent, experiment with different approaches, and learn from both successes and failures […]
About Author
ALOK GARG
Alok comes with over 20 years of experience, with 12 years in digital media industry. He has handled key positions in agencies in the past. He has acquired and executed businesses worth multi-million dollars, with clients in India and the world over, from various industry sectors.
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