Performance Marketing at Scale: Frameworks for ₹1–5 Cr/Month Media Spends
It’s not just “more budget, more results” when you scale campaigns to ₹1–5 crore a month. People who have actually spent this much money know that things can get out of hand very quickly. Platforms act differently, problems show up faster, and mistakes cost a lot of money. This is when Performance Marketing stops being […]
Performance Marketing on a Shoestring: 7 Tactics for Small Business Success
Marketing can be a fight for small business owners, especially when they are on a tight budget. Traditional advertising methods can break the bank, and there’s a lot of competition for being online. Bright side? Performance marketing is affordable, result-driven, and costs only when success can be measured – like leads, clicks, or conversions. Whether […]
Money Talks: How to Measure ROI for Performance Marketing for Maximum Impact
A marketing campaign feels like playing an intricate game of chess: Plan, make your moves, and wait to see if it pays. The ROI of your campaigns is the secret to winning. With the numerous marketing channels and various target audiences today, understanding more on what works and what doesn’t is more imperative now than […]
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VISHAL A
With 10 years in digital media marketing, Vishal today heads media at BC Web Wise.
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