Role of Social Media in Modern Digital Marketing Campaigns
Social media has radically changed the roles of brands in consumerism. Gone are those entertainment-only spaces; social media platforms have now become the prime mediums for brand awareness, engagement, and measurable results. From targeted advertising to driving website traffic, social media usage is crucial for businesses to gain the most from their digital marketing. Let’s […]
Performance Marketing vs. Traditional Marketing: Which Performs Better for Your Business?
In today’s fast-evolving digital landscape, businesses are constantly deciding between performance marketing and traditional marketing to promote their products or services. While both approaches aim to attract a target audience and boost brand awareness, they differ in execution, measurability, and cost-effectiveness. So, which one gives better outcomes? In this blog, we’ll break down the key […]
How Business Leverage 12 Benefits of Social Media: Case Studies and Success Stories
Thanks to this new age of the digital world, social media continues to be an indispensable resource for any business that desires to reach the target market, expand social media presence, or gain measurable outcome. From awareness about the brand to increases in website traffic or customer trust to the potential consumers, the rewards go […]
About Author
ALOK GARG
Alok comes with over 20 years of experience, with 12 years in digital media industry. He has handled key positions in agencies in the past. He has acquired and executed businesses worth multi-million dollars, with clients in India and the world over, from various industry sectors.
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