As marketers, over the last couple of years, we’ve all either included an ‘Influencer Marketing’ component as part of our overall 360 marketing campaigns or watched, discussed or critiqued one done by other brands and agencies. Last year saw a new entity spawning itself and spreading like wildfire. If you’re wondering what I’m referring to, […]
93 per cent marketers agree that it’s an important part of their marketing strategy. Mumbai: The rapid growth of TikTok globally, as well as Instagram releasing ‘Reels’ over the last couple of years, is a testament to the rise in video consumption, with users preferring to watch short video clips on their mobile devices. These […]
Why influencers are a must-have in your digital strategy Most businesses now know that influencer marketing is one of the best areas to invest for their marketing strategy, and companies from small startups to massive brands are collaborating with influencers for incredible results. From Instagram, Snapchat to YouTube, all sorts of businesses and non-profits are […]

Head - Social Media Intelligence & ORM | Travel Addict | Workaholic | Football lover. Over 10+ years of experience which consists of customer service, people management, and leadership skills, Analytics, Social Media Listening, ORM and CRM.