Category: influencer marketing strategy

With the social media-scape proliferating, brands go toe-to-toe with one another in a bid to garner and retain their audience’s attention. Influencer marketing comes into the picture to increase brand visibility by fostering trust and credibility amongst the audiences. Before we deep dive, let’s deep dive into the role of social influencer and influencer marketing. […]

As marketers, over the last couple of years, we’ve all either included an ‘Influencer Marketing’ component as part of our overall 360 marketing campaigns or watched, discussed or critiqued one done by other brands and agencies. Last year saw a new entity spawning itself and spreading like wildfire. If you’re wondering what I’m referring to, […]

Why influencers are a must-have in your digital strategy Most businesses now know that influencer marketing is one of the best areas to invest for their marketing strategy, and companies from small startups to massive brands are collaborating with influencers for incredible results. From Instagram, Snapchat to YouTube, all sorts of businesses and non-profits are […]

AJAY MALVANKAR

Head - Social Media Intelligence & ORM | Travel Addict | Workaholic | Football lover. Over 10+ years of experience which consists of customer service, people management, and leadership skills, Analytics, Social Media Listening, ORM and CRM.