Role of Social Media in Modern Digital Marketing Campaigns
Social media has radically changed the roles of brands in consumerism. Gone are those entertainment-only spaces; social media platforms have now become the prime mediums for brand awareness, engagement, and measurable results. From targeted advertising to driving website traffic, social media usage is crucial for businesses to gain the most from their digital marketing. Let’s […]
Marketing with Integrity: How Ethical Digital Marketing Agencies Build Trust and Drive Results
It does not matter that overnight, with changes in the algorithms, everything changes into another complexity altogether in this digital world of marketing. One element never changes and this is called trust. This simply means not just attracting some customers with loyalty, but also for them building up long term credibility by means of some […]
Understanding the Attention Economy – And its implications for the Advertising Industry
What would be the most scarce resource in today’s information-rich world? If your answer is highly skilled talent (labour) or funding (capital), you would be far from the truth! If Thomas H. Davenport and John C. Beck of the Accenture Institute for Strategic Change are to be believed, then attention is the most valuable and […]
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YORICK PINTO
Yorick Pinto loves all things digital. When he's not breathing digital, you can find him reading, drinking coffee or playing / watching football.
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