Performance Marketing vs. Traditional Marketing: Which Performs Better for Your Business?
In today’s fast-evolving digital landscape, businesses are constantly deciding between performance marketing and traditional marketing to promote their products or services. While both approaches aim to attract a target audience and boost brand awareness, they differ in execution, measurability, and cost-effectiveness. So, which one gives better outcomes? In this blog, we’ll break down the key […]
Social Media and Business: Finding a Balance of Pros and Cons for Today’s Entrepreneur
Social media has completely transformed the world of business. Social media gives free publicity to the product offered by the businesses. The same enables interaction with the customer base, increasing the visibility of brands. This, for an entrepreneur, allows reaching their target market without too much spending on advertisements and other marketing channels traditionally pursued. […]
Startup-focused platforms discussing the importance of a strong online presence
Success for a startup in the digital-first world is no longer about having a great product or service; it is about being visible, engaging, and accessible to potential customers. With millions of businesses competing for attention, a strong online presence can be the difference between thriving and fading into obscurity. Right from digital marketing strategies […]
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AASHNA IYER
Aashna Iyer is a strategist with 10 years of experience, and a passion for B2B & tech marketing and communications, food, and felines.
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