The Human Touch in ORM: Why Personalised Responses Win Every Time
Let’s be honest—online reputation management isn’t just about “responding quickly.” It’s about responding with heart. In my journey handling ORM across sectors like finance, wellness, personal care, and parenting brands, one thing has become crystal clear – Customers don’t want robotic replies. They want to feel heard. Here are some of the challenges that every […]
ORM Beyond Social Media: The Impact of Third-Party Review Sites
When you think of “Online Reputation Management,” social media comments and DMs likely come to mind. But did you know that third-party review sites—like Mouthshut, Trustpilot, Job Portals, ConsumerComplaints.in, and even Google Reviews—often carry significantly more weight in a potential customer’s mind? These platforms frequently appear on the first page of Google when people search […]
Social Media and Business: Finding a Balance of Pros and Cons for Today’s Entrepreneur
Social media has completely transformed the world of business. Social media gives free publicity to the product offered by the businesses. The same enables interaction with the customer base, increasing the visibility of brands. This, for an entrepreneur, allows reaching their target market without too much spending on advertisements and other marketing channels traditionally pursued. […]
About Author
SONALI BANERJI
Sonali is a creative professional who loves crafting copy, ideas, and strategies for brands, specializing in creating on-trend solutions for clients yet understanding the brand objective and uplifting the brand imagery by offering value-based creative solutions.
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