The Hidden Costs of DIY Web Development: Why Professional Agencies Are Worth the Investment
Building a website seems to be very simple. There are drag-and-drop tools and an endless number of tutorials available on the internet. But even though DIY promises substantial cost savings, hidden costs associated with such an approach can affect your business’s bottom line. A designed website is not just a website. It’s an online presence […]
How to Measure the Effectiveness of Marketing Campaigns
Marketing campaigns in this fast-evolving digital landscape are no set-it-and-forget affair. Success is witnessed when one continuously reviews their performance to ensure they work towards your business objectives. This might be an improvement in conversion rates, maximization of a return on investment, or determining how effective your landing pages are, among others. This guide helps […]
Micro Targeting Using Paid and Owned Media
A much more specific form of market segmentation is possible today, as opposed to the generic profiling of consumers that erstwhile marketers used to conduct. This provides impetus to micro targeting- personalized marketing tactics relevant for a small, well-defined group, in contrast to large-scale campaigns for broad segments. The need for narrower segmenting, and coming […]
About Author
VISHAL A
With 10 years in digital media marketing, Vishal today heads media at BC Web Wise.
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