How to Create a Twitter Marketing Strategy for Your Brand
Twitter rarely rewards brands that operate on autopilot. The platform moves quickly, and that speed changes how planning works. It also exposes weak strategies faster than most channels. Teams that treat Twitter like a simple broadcast outlet often find that activity increases while impact does not. This is where structure matters. Twitter advertising can create […]
Innovating with Twitter as a Powerful Marketing Tool
Alter, a local Brooklyn-based clothes showroom has made use of its Twitter handle to gain a massive fan-base of stylists and potential customers. With tactical promoted posts, it has been able to achieve a sizeable 250 percent increase in its follower base, which has eventually triggered higher in-store visits and better sales. ‘Clean Air in […]
Micro Targeting Using Paid and Owned Media
A much more specific form of market segmentation is possible today, as opposed to the generic profiling of consumers that erstwhile marketers used to conduct. This provides impetus to micro targeting- personalized marketing tactics relevant for a small, well-defined group, in contrast to large-scale campaigns for broad segments. The need for narrower segmenting, and coming […]
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VISHAL A
With 10 years in digital media marketing, Vishal today heads media at BC Web Wise.
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