Performance linked pay for the Partners
As a kid , most of us would have received incentive from our elders for doing good job. If you will finish your homework, you will get a candy or you will be allowed to play with your friends. I used to recall it as bribe until we introduced performance linked pay in the organization […]
Driving Digital Within Your Company in 2019 – Part II
Top 10 Things You Can Do Taking off from what I shared in the part one, now let us address each show-stopper to become the digital marketing maverick that you are waiting to be. #1 Invest in digital talent. Hire an experienced and qualified digital marketing native, someone who has been an integral part of […]
When Digital Geniuses Clashed at the BCWW Box-Out 2016
It’s a Thursday evening and suddenly there is a different kind of energy at work. No one is at their desks. Teams have gotten together to brainstorm. The deadline is aggressive. Everyone needs to have their ideas ready for Box-out by 9 AM next morning. So what’s Box-Out? It’s the brainchild of our founder, Chaaya, […]
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ANITA RAJGOPALAN
Creative Director – Strategy & Usability at BC Web Wise
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