Future of Digital Marketing, influencer marketing, influencer marketing agencies, Internet Marketing, Marketing, Marketing & Communications, Social Media, social media influencer marketing

How to use social media to connect with your customers

Look around and you’ll find everyone on their phones. Be it your mom, the auto driver, the boyfriend, or the boss! The one thing undoubtedly that everyone’s glued to today – is the phone and more than that Social Media. The biggest and strongest influencer for most purchases today and we are thinking in the […]

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Content Marketing, Digital Marketing, digital marketing influencers, influencer marketing, influencer marketing platform, influencer marketing strategy, instagram influencer marketing, Internet Marketing, Marketing, Marketing & Communications, Social Media, social media influencer marketing

How to use social media to reach your target audience

Social media marketing is no more a choice of certain industries but the norm. However, the process of finding and reaching out to your target audience on social media can seem chaotic at first. With evolving algorithms and shifting users, reaching your ideal audience feels like navigating a maze blindfolded. Social media has brought marketing […]

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Brand building

Building Brand Authority through Thought Leadership

Meta’s annual audience research for close to three years has been quoting consumers’ shifting approach to choosing their brands. Values, ethos, character and social responsibility are what they look for, not purely great deals and hyper-convenience.  Which is where the distinction between a brand channel and a leader’s channel comes in.  Today’s audience expects brands […]

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About Author

AASHNA IYER

Aashna Iyer is a strategist with 10 years of experience, and a passion for B2B & tech marketing and communications, food, and felines.

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