Unleashing Potential: Mobile Marketing Strategies for Today’s Audience
In an era of constant connectivity and attention spans are fleeting, the mobile device has emerged as a formidable channel to engage and captivate audiences. For CMOs and CEOs navigating the ever-evolving landscape of consumer engagement, understanding the power of mobile marketing is no longer just an option—it’s a necessity. The Mobile Audience: Understanding the […]
The Shopkeeper Effect – Influencer Marketing
Think of influencers as modern-day shopkeepers in a bustling marketplace. They curate their ‘storefronts’—social media profiles—with carefully selected products, engaging visuals, and compelling stories. Each post becomes a virtual shelf display, enticing customers to explore and purchase.Influencers are transforming into digital shopkeepers, steering the buying decisions of millions through engaging content and trusted recommendations. The […]
Technology trends in digital marketing that will stay
Over the years, there have been a number of technology trends that have emerged in digital marketing. The last couple of years have seen the digital ecosystem undergoing a number of shifts, including an increase in online video streaming, gaming, e-commerce, tele-consultation and online learning, etc. In this piece, we’ll look at the technological trends […]
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YORICK PINTO
Yorick Pinto loves all things digital. When he's not breathing digital, you can find him reading, drinking coffee or playing / watching football.
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