Essential Digital Marketing Tools for Brands – Chatbots
There has never been more pressure on businesses to keep pace with the hyper-competitive digital environment and deliver a wide range of digital capabilities. In our new ‘Essential Digital Marketing Tools for Brands’ knowledge series, we explore the most relevant tools that marketers can and should leverage right away to drive digital visibility and RoI […]
The Future of SEO – Why Brands Need to be Prepared
The way we utilise search engines is changing. It’s leading to a major, though mildly unpredictable revolution in how marketers approach Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Search was always about ‘User Intent’; but as more netizens go mobile, search engine results are becoming unforeseeably dynamic. Why? Because people don’t want to […]
How Does Zomato Make It So Yummy?
Zomato has invented some sort of secret ingredient, I think; something to add just the right amount of ‘masala’ along with the tempting flavour of urgency in everything they do. I don’t intend to undercut the gravity of the recent crisis situation at Zomato wherein its servers were hacked and personal data of its 17 […]
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BCWW
The PR guy @bcwebwise
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