Understanding the Attention Economy – And its implications for the Advertising Industry
What would be the most scarce resource in today’s information-rich world? If your answer is highly skilled talent (labour) or funding (capital), you would be far from the truth! If Thomas H. Davenport and John C. Beck of the Accenture Institute for Strategic Change are to be believed, then attention is the most valuable and […]
Technology Trends 2022
The technology landscape is changing drastically with the advent of newer technology , new technology created using technology itself AI & ML are classic examples . It is very difficult to predict the future in the technology industry due to the dramatic changes in technology and limitless challenges to innovation. The transition from one network […]
The Ultimate Guide to Metaverse Marketing
While there are plenty of theories about the ‘Metaverse’ and how it will change the way we socialise, consume content and work / play on the internet, the one definition about the Metaverse, that made complete sense was by tech entrepreneur and Podcaster, Shaan Puri who says: If you think that’s profound, here’s what he […]
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YORICK PINTO
Yorick Pinto loves all things digital. When he's not breathing digital, you can find him reading, drinking coffee or playing / watching football.
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