5 Brand Microsites with Excellent UX
Brand microsites deliver niche and sometimes topical content to target audiences. Unlike websites that people visit primarily to consume general information, microsites are built for more specific and current needs. They are also a wonderful medium for building a sense of urgency and driving online engagement. Thus, while staying light in terms of content, microsites […]
The Sales Force: Can’t love ’em, can’t live without ’em
Sales and movies are integral parts of my life. Movies generally depict sales people as con-artists or eccentric executives with no feelings. To a more non-judgmental audience, we may come across as ‘yes boss’ type of individuals. But notwithstanding these bipolar opinions about us, we sales people are simply unstoppable professionals with a never-say-die attitude. […]
Why Consumers Display Less Brand Loyalty when Shopping Online
The landscape of online shopping in India is seeing radical changes. The perception of the Indian consumer is changing considerably .With more of internet and easily available Wi-Fi zones the awareness and engagement is ever increasing. Increasingly, consumers are using internet as a tool for pre purchase information collection. Although technical details and specifications about […]
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JAYDEEP SAVANT
Director - Strategy and Innovation, BC Web Wise
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