Unleash the Power of WhatsApp in your Marketing Campaign
When the cross-platform instant messaging service, WhatsApp was launched by 2 former Yahoo employees in 2009, nobody would have offered 1 in a million odds for its current popularity. From being a rage amongst smartphone users for its brilliant chat, media sharing and integrated mapping features, this platform is now a powerful marketing tool as […]
Innovating with Twitter as a Powerful Marketing Tool
Alter, a local Brooklyn-based clothes showroom has made use of its Twitter handle to gain a massive fan-base of stylists and potential customers. With tactical promoted posts, it has been able to achieve a sizeable 250 percent increase in its follower base, which has eventually triggered higher in-store visits and better sales. ‘Clean Air in […]
Micro Targeting Using Paid and Owned Media
A much more specific form of market segmentation is possible today, as opposed to the generic profiling of consumers that erstwhile marketers used to conduct. This provides impetus to micro targeting- personalized marketing tactics relevant for a small, well-defined group, in contrast to large-scale campaigns for broad segments. The need for narrower segmenting, and coming […]
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VISHAL A
With 10 years in digital media marketing, Vishal today heads media at BC Web Wise.
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