Tag: Brand values representation

Meta’s annual audience research for close to three years has been quoting consumers’ shifting approach to choosing their brands. Values, ethos, character and social responsibility are what they look for, not purely great deals and hyper-convenience.  Which is where the distinction between a brand channel and a leader’s channel comes in.  Today’s audience expects brands […]

AASHNA IYER

Aashna Iyer is a strategist with 10 years of experience, and a passion for B2B & tech marketing and communications, food, and felines.