As we enter the new financial year, it’s time to reflect on the remarkable journey the Indian digital landscape has embarked on over the past year. From soaring numbers of unique visitors to staggering amounts of content consumption, let’s dive into the highlights that defined the digital realm in India. Unprecedented Growth: A Glimpse at […]
Being in a turbulent and testing financial time period, where the Digital Agencies mushrooming all over everyday, one will find themselves at their wits end to make a choice of which agency to onboard. Due to the recent budget cut-down across departments, the digital budget also takes a beating. This makes it a very tempting […]
In the new world of marketing, Return on Investment (ROI) has become a key performance indicator for marketing managers. The shift is towards a real-time approach to evaluate how well marketing strategy is working, and how and where money can be best spent. Ideas are still the foundation of creative strategy, but it today has […]
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