Google Backtracks on Third Party Cookie Ban
The digital advertising business has been rocked by Google’s recent move to deprecate the phasing out of third-party cookies in its Chrome browser. This abrupt turnabout represents a critical turning point with far-reaching consequences for consumers, publishers, and advertisers alike. The termination of third-party cookies has been a major topic of concern and preparedness for […]
Digital Marketing Agency vs. In-House Team: Choosing the Right Path for Your Business Growth
In today’s digital age, a robust marketing strategy is no longer optional – it’s essential for business growth. But when it comes to execution, a critical question arises: should you hire a digital marketing agency or build an in-house team? Both options come with a unique set of pros and cons, and the best choice […]
Decoding Digital Marketing: A Comprehensive Guide to the Who, What, Why, and How
It is important for any business in this digital age to have a strong online presence. Remember what it was like only years ago to build a business entirely on billboards and print ads. With everyone on the planet more or less tethered to their smartphone, businesses need an online presence. That is where digital […]
About Author
ROMMEL PEREIRA
Rommel Pereira is a digital enthusiast with a keen eye on the latest trends. With expertise across various digital verticals, he seamlessly integrates these insights into his daily work. Outside the digital realm, a big music and sports enthusiast.
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