Google Backtracks on Third Party Cookie Ban
The digital advertising business has been rocked by Google’s recent move to deprecate the phasing out of third-party cookies in its Chrome browser. This abrupt turnabout represents a critical turning point with far-reaching consequences for consumers, publishers, and advertisers alike. The termination of third-party cookies has been a major topic of concern and preparedness for […]
Mastering B2B Digital Marketing: How Specialized Agencies Drive Business Growth
The digital landscape is more competitive than ever, and for B2B companies, navigating it effectively requires a specialized approach. Unlike B2C marketing, which focuses on reaching individual consumers, B2B marketing targets a niche audience – decision-makers within other businesses. This means the strategies need to be sharp, targeted, and focused on building long-term relationships. The […]
Don’t Get Burned! Common Mistakes to Avoid When Working With a Digital Marketing Agency
Many questions arise when you start a business. You’re the CEO, cheerleader, product whiz, and sometimes even the janitor (we’ve all been there!). In today’s digital age, a strong online presence is crucial, but knowing all verticals like SEO, social media marketing, Adwords can be overwhelming for one person. That’s where digital marketing agencies come […]
About Author
RIYA GOYAL
A self-proclaimed Bollywood enthusiast, Riya brings an ambitious drive to her work as a Client Partner at BC Web Wise. Despite being Gen Z, her heart holds a millennial's love for catching breathtaking sunsets over a cup of chai.
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