Tag: facebook

Twitter

How To Trend On Twitter – A Case Study On Fevikwik Friendship Day Campaign

The Trendsetter – #ThatOneFriend With Friendship Day round the corner, we decided to do a Twitter campaign for our client, Fevikwik – India’s leading adhesive brand that bonds instantly! The idea was to celebrate bonding with friends and create buzz for Fevikwik on Friendship Day through a contest. We aimed to get @Fevikwik_tweets or the […]

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bcwebwise, Brand building, Consumer Experience, Customer Experience, Facebook, Facebook Fans, Facebook Likes, Online Advertising, Return on Investment, ROI, Social Media

How Facebook’s Close Friends Feature Can Affect Your Brand’s Wall Posts

  Have you stumbled across the Close Friends feature on Facebook? It appears as an alert as you log in to your Facebook profiles. A very welcome feature indeed considering large networks of friends one gathers over time. With friends of friends, work acquaintances, random people, far off relations, absolutely unknown people and all of […]

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bcwebwise, Consumer Experience, Customer Experience, Facebook, Facebook Fans, Facebook Likes, Google Search, Lead Generation, Online Advertising, Social Media, Website

Online Consumer Behaviour – Content Planning for Different Digital Touch Points

Planning content by clearly understand the visitor’s mindset at different digital touch points can help to establish a meaningful connect with them and fostering a long term relationship.

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About Author

CHAAYA BARADHWAAJ

Chaaya Baradhwaaj founder of BC Web Wise. Her opinions here are based on watching the digital media evolve in the country very closely for over two decades.

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