Measuring Digital Marketing: The Key Metrics and Tools
Every marketing campaign, including digital marketing, has one ultimate goal—deliver measurable returns. Whether you are running email marketing, social media ads, or SEO-driven content strategies, understanding your return on investment in digital marketing ensures that you make data-driven decisions. But how do you calculate ROI efficiently? What major metrics should you be tracking? Which tools […]
Performance Marketing on a Shoestring: 7 Tactics for Small Business Success
Marketing can be a fight for small business owners, especially when they are on a tight budget. Traditional advertising methods can break the bank, and there’s a lot of competition for being online. Bright side? Performance marketing is affordable, result-driven, and costs only when success can be measured – like leads, clicks, or conversions. Whether […]
Can A Specialist Digital Agency Help In Improving Your ROI
In the new world of marketing, Return on Investment (ROI) has become a key performance indicator for marketing managers. The shift is towards a real-time approach to evaluate how well marketing strategy is working, and how and where money can be best spent. Ideas are still the foundation of creative strategy, but it today has […]
About Author
ASHA RAVALIYA
Asha Ravaliya started as an accountant at BC Web Wise in its early years and has climbed up the ladder to leads the company's financial operations. She has helped set up successful cost monitoring and control measures, while still monitoring and advising on the company's growth and emerging opportunities.
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