Tag: websites

bcwebwise, Brand building, Facebook, Facebook Fans, Facebook Likes, Google Search, Lead Generation, Measurement, Online Advertising, Return on Investment, ROI, Website

How to Measure ROI of Internet Marketing

How do you measure Return on Investment (ROI) of Internet Marketing? The web lends itself to be measured. After all every impression of a graphic being measurable, the path from which your visitor landed on your web page being traceable, the pages viewed, the likes and comments, the viral effect everything lending itself to being […]

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bcwebwise, Brand building, Facebook, Google Search, Lead Generation, Marketing & Communications, Online Advertising, Social Media, Website

The BIG Fight – Facebook vs. Your Own Website: What Did She Choose?

It has been two years and the struggle has been on, and this morning we met up with our client and she opened the meeting with ‘I agree with you guys, we need to focus on our website.’ As our hearts sang hallelujah she added the icing to the cake, ‘And yes we need to […]

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About Author

CHAAYA BARADHWAAJ

Chaaya Baradhwaaj founder of BC Web Wise. Her opinions here are based on watching the digital media evolve in the country very closely for over two decades.

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