{"id":10709,"date":"2023-07-13T19:02:10","date_gmt":"2023-07-13T13:32:10","guid":{"rendered":"https:\/\/blog.bcwebwise.com\/?p=10709"},"modified":"2024-11-28T16:01:05","modified_gmt":"2024-11-28T10:31:05","slug":"managing-your-online-reputation-starts-here","status":"publish","type":"post","link":"https:\/\/www.bcwebwise.com\/blog\/managing-your-online-reputation-starts-here\/","title":{"rendered":"Managing your Online Reputation starts here!"},"content":{"rendered":"\n<p>Before you start reaching out to customers &amp; building up your online reputation, it is important to take stock of what is currently in place and ensure the below is met:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>When communicating with customers through <a href=\"https:\/\/www.bcwebwise.com\/online-reputation-management-services\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>ORM<\/strong><\/a>, what is the brand tonality \/ personality you wish to approach them with? How do you want customers to feel about your interactions with them?<\/li>\n\n\n\n<li>Do you have a system in place to track &amp; manage customers\u2019 expectations?<\/li>\n\n\n\n<li>Are you able to ensure that fulfillment of those expectations is possible to provide fair &amp; favorable outcomes for genuine customers?<\/li>\n\n\n\n<li>Are you equipped to put processes in place to improve the overall structure basis valid inputs?<\/li>\n\n\n\n<li>Does your current infrastructure have the ability to scale to new platforms, increase loads on customer care centers and more?<\/li>\n<\/ol>\n\n\n\n<p><strong>If yes, you are well on your way to managing your Online Reputation!<\/strong><\/p>\n\n\n\n<p>Here are some starter tips:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Regular monitoring of your online presence along with competitor brands<br>It&#8217;s important to keep an eye on your brand &amp; competition brands at regular intervals. If there is a spike in share of voice or mentions, it&#8217;s good to do an analysis of what caused the same. Use of certain listening tools like Konnect Insights will help with the same.<\/li>\n\n\n\n<li>Understand your current online presence &amp; reputation<br>Try to analyze and understand where you are most talked about, what customers are saying about your brand and how the product makes them feel.<\/li>\n\n\n\n<li>Create a positive brand presence<br>This can be done by\n<ul class=\"wp-block-list\">\n<li>Responding efficiently &amp; frequently to customers concerns in a proper tone of voice<\/li>\n\n\n\n<li>If a customer has a grievance, do your best to address them with a time for the resolution of the issue or the status update for the same.<\/li>\n\n\n\n<li>Personalization of each response is important as you want customers to be heard. Tracking your conversations with them (even across platforms) is key.<\/li>\n\n\n\n<li>Keep all your profiles, helpline numbers and other social assets up to date.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Another important way to help build your <strong>Online Reputation<\/strong> is to build credibility through sharing or creating high-quality content such as blog posts, articles, or videos.&nbsp;<\/li>\n\n\n\n<li>Getting testimonials from customers and how they feel about your services can also help go a long way to improving your reputation online!<\/li>\n<\/ol>\n\n\n\n<p>At <a href=\"https:\/\/www.bcwebwise.com\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>BC Web Wise<\/strong><\/a>, we also recommend studying what is being said about the brand, analyzing what key benefits have interested your customer base and then adapting future communications to include those inputs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before you start reaching out to customers &amp; building up your online reputation, it is important to take stock of what is currently in place and ensure the below is met: If yes, you are well on your way to managing your Online Reputation! Here are some starter tips: At BC Web Wise, we also [&hellip;]<\/p>\n","protected":false},"author":1001036,"featured_media":10718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[541,542,540],"tags":[],"class_list":["post-10709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-relationship-management","category-online-reputation-management","category-orm"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.bcwebwise.com\/blog\/wp-json\/wp\/v2\/posts\/10709"}],"collection":[{"href":"https:\/\/www.bcwebwise.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bcwebwise.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bcwebwise.com\/blog\/wp-json\/wp\/v2\/users\/1001036"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bcwebwise.com\/blog\/wp-json\/wp\/v2\/comments?post=10709"}],"version-history":[{"count":2,"href":"https:\/\/www.bcwebwise.com\/blog\/wp-json\/wp\/v2\/posts\/10709\/revisions"}],"predecessor-version":[{"id":10721,"href":"https:\/\/www.bcwebwise.com\/blog\/wp-json\/wp\/v2\/posts\/10709\/revisions\/10721"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bcwebwise.com\/blog\/wp-json\/wp\/v2\/media\/10718"}],"wp:attachment":[{"href":"https:\/\/www.bcwebwise.com\/blog\/wp-json\/wp\/v2\/media?parent=10709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bcwebwise.com\/blog\/wp-json\/wp\/v2\/categories?post=10709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bcwebwise.com\/blog\/wp-json\/wp\/v2\/tags?post=10709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}