{"id":10759,"date":"2023-09-12T11:25:36","date_gmt":"2023-09-12T05:55:36","guid":{"rendered":"https:\/\/blog.bcwebwise.com\/?p=10759"},"modified":"2024-11-28T13:38:26","modified_gmt":"2024-11-28T08:08:26","slug":"create-engaging-social-media-content-from-day-1","status":"publish","type":"post","link":"https:\/\/www.bcwebwise.com\/blog\/create-engaging-social-media-content-from-day-1\/","title":{"rendered":"Create Engaging Social Media Content from Day 1!"},"content":{"rendered":"\n<p>Having a basic social page set up on a social platform was considered good practice for brands.&nbsp;<\/p>\n\n\n\n<p>In today&#8217;s <a href=\"https:\/\/www.bcwebwise.com\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>digital<\/strong><\/a> age, it&#8217;s critical to have a strong social media presence backed with a proper strategy, planning &amp; intent of reaching the right target audience to help stay ahead of the competition. It also plays a key role in building loyalty within the consumer funnel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Laying a strong foundation:<\/h2>\n\n\n\n<p>When creating a strategy for your brand on social media, it&#8217;s important to follow the below steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identify &amp; set up content goals&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Start by understanding the upcoming marketing goals and be clear on how you want your <a href=\"https:\/\/www.bcwebwise.com\/social-media-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>social media content strategy<\/strong><\/a> to help you move closer to these goals. This will help select the \u2018right\u2019 content mix for your brand.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What is the competition up to?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Deep dive into what competitor brands are doing, which platforms they are present on and try to identify content gaps that can be exploited in helping achieve your content strategy.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Understand the TG &amp; type of content consumed<\/strong><\/li>\n<\/ul>\n\n\n\n<p>It is important to identify &amp; understand your TG\u2019s persona, content consumption habits as well as spending habits for your brand\u2019s category. This can trigger the need to set up more lead generation activities, contests &amp; more.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand Guidelines&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>It is important from the start to ensure that you create a strong visual identity using your guidelines and ensuring that the visual look &amp; feel along with the tonality remains consistent with what your brand stands for.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content Calendar<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Creation &amp; maintaining a content calendar will help align different departments in the organization and help collaborate better amongst themselves.&nbsp;<\/p>\n\n\n\n<p>Driving consistency is key and posting at regular intervals of time will help keep your audience engaged.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prepare to engage<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Stay ready and ensure you engage with positive comments while also addressing queries &amp; concerns with existing customers where required. Building a two-way relationship helps build a strong community and increases brand loyalty.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Experiment<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Do not be afraid to try new formats or different topics related to your category. It&#8217;s important to experiment and see what resonates with your audience on the social platform.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Invest<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Do not be afraid to experiment with new formats or different topics related to your category. It is essential to explore new potential social media platforms which cater to your brand.<\/p>\n\n\n\n<p>Last but not the least, ensure your content is shareable and helpful to ensure that the overall reach of the content extends across different platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Having a basic social page set up on a social platform was considered good practice for brands.&nbsp; In today&#8217;s digital age, it&#8217;s critical to have a strong social media presence backed with a proper strategy, planning &amp; intent of reaching the right target audience to help stay ahead of the competition. It also plays a [&hellip;]<\/p>\n","protected":false},"author":1001036,"featured_media":10760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-10759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.bcwebwise.com\/blog\/wp-json\/wp\/v2\/posts\/10759"}],"collection":[{"href":"https:\/\/www.bcwebwise.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bcwebwise.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bcwebwise.com\/blog\/wp-json\/wp\/v2\/users\/1001036"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bcwebwise.com\/blog\/wp-json\/wp\/v2\/comments?post=10759"}],"version-history":[{"count":1,"href":"https:\/\/www.bcwebwise.com\/blog\/wp-json\/wp\/v2\/posts\/10759\/revisions"}],"predecessor-version":[{"id":10762,"href":"https:\/\/www.bcwebwise.com\/blog\/wp-json\/wp\/v2\/posts\/10759\/revisions\/10762"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bcwebwise.com\/blog\/wp-json\/wp\/v2\/media\/10760"}],"wp:attachment":[{"href":"https:\/\/www.bcwebwise.com\/blog\/wp-json\/wp\/v2\/media?parent=10759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bcwebwise.com\/blog\/wp-json\/wp\/v2\/categories?post=10759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bcwebwise.com\/blog\/wp-json\/wp\/v2\/tags?post=10759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}