{"id":6259,"date":"2020-01-21T10:37:03","date_gmt":"2020-01-21T05:07:03","guid":{"rendered":"http:\/\/blog.bcwebwise.com\/?p=6259"},"modified":"2024-11-28T16:30:29","modified_gmt":"2024-11-28T11:00:29","slug":"trending-now-video-marketing-on-linkedin","status":"publish","type":"post","link":"https:\/\/www.bcwebwise.com\/blog\/trending-now-video-marketing-on-linkedin\/","title":{"rendered":"Why Video marketing is in and how it drives maximum conversions"},"content":{"rendered":"

Trending Now: Video Marketing On LinkedIn<\/h2>\n

Video Marketing, not the first time you are hearing this and believe you me you are going to be hearing and seeing this happen all around you, growing by the day. You might still be someone who hasn\u2019t started yet and wondering does it really work? Are you the only one thinking about it or has anyone ever benefited from it?<\/p>\n

Let me start from the start, Yes, video marketing is happening and growing multi-folds, thanks to users\u2019 affinity towards videos. The trigger was Jio\u2019s entry in 2016, offering never before amount of data for free or really cheap. Marketers, early adopters in this case, saw an opportunity and seized on to the growth in the popularity of video as a content marketing format. Come 2017 and video marketing rose to the top of the marketing tactic list. 2018 transformed video marketing from a singular marketing strategy to an entire business proposition.<\/p>\n

“Today a marketing strategy without videos is like sending a paper plane into a war zone.”<\/i><\/h2>\n

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How Is Video Content Performing on LinkedIn?<\/h2>\n

In terms of engagement, LinkedIn videos outperformed text by huge numbers.\u00a0\u00a0LinkedIn members spend 3x more time<\/a> watching video content over static ones.<\/p>\n

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LinkedIn provides a wide spectrum of video types to accommodate various budgets. A sizable budget is perhaps most vital for LinkedIn ad spend. (Image source<\/a>)<\/p>\n

LinkedIn video options<\/p>\n

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  • Embedded videos<\/li>\n
  • LinkedIn native video<\/li>\n
  • LinkedIn video ads<\/li>\n<\/ul>\n

    LinkedIn videos don\u2019t require glitzy video production company<\/a> or budgets or brilliant scripting. Just being your authentic self, giving readers a taste of expertise, and giving them a reason to seek out your content for more insights should establish the desired connection. Videos are great reusable content to expand your mailing lists or drive conversions on landing pages!<\/p>\n

    Another great thing about LinkedIn videos is that you get to see all the video analytics like the number of views, likes, and comments for your videos. Also, you get audience insights: top companies, titles, and locations of your viewers. You can find these audience insights in the dashboard section of your LinkedIn profile on both mobile as well as desktop.<\/p>\n

    Video marketing is NOT just for B2C, but B2B companies are leveraging it too.<\/p>\n

    This video is a classic example of how one rave review from a user has the potential to influence the audience; much more than dozens of self-promotional content pieces.<\/p>\n