{"id":6828,"date":"2021-11-29T19:03:13","date_gmt":"2021-11-29T13:33:13","guid":{"rendered":"https:\/\/blog.bcwebwise.com\/?p=6828"},"modified":"2021-12-21T18:53:34","modified_gmt":"2021-12-21T13:23:34","slug":"guest-column-how-video-marketing-drives-maximum-conversions","status":"publish","type":"post","link":"https:\/\/www.bcwebwise.com\/blog\/guest-column-how-video-marketing-drives-maximum-conversions\/","title":{"rendered":"GUEST COLUMN: How video marketing drives maximum conversions"},"content":{"rendered":"\n

93 per cent marketers agree that it’s an important part of their marketing strategy.<\/h2>\n\n\n\n
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Mumbai: The rapid growth of TikTok globally, as well as Instagram releasing \u2018Reels\u2019 over the last couple of years, is a testament to the rise in video consumption, with users preferring to watch short video clips on their mobile devices.<\/p>\n\n\n\n

These short clips, referred to as \u2018snackable content\u2019 are often shared by users on their social feeds as well as via messaging apps such as WhatsApp, Facebook Messenger, WeChat, etc. Most large brands have been quick to understand the importance of creating snackable video content, as part of their overall marketing efforts and have been leveraging this trend for quite some time, with 93 per cent of marketers saying that it is an important part of their marketing strategy.<\/p>\n\n\n\n

What is Video Marketing?<\/h3>\n\n\n\n

Before we discuss video marketing, let\u2019s take a step back and understand today\u2019s consumer, who spends a good part of his\/her day on mobile device. Right from checking the news, to social feeds, connecting with friends and family, to shopping & entertainment, their life revolves around their mobile phones. This offers brands a plethora of touchpoints to reach out to them, via search engine marketing, through ad placements on popular websites, and promoted ads on social feeds based on their interests.<\/p>\n\n\n\n

Coming back to the consumer, they are well aware of the \u2018techniques\u2019 used by marketers to gain their attention, which makes them look at alternative ways to understand which is the right product for them. Here\u2019s where online influencers and other \u2018word of mouth\u2019 marketing plays an important role. Consumers are more likely to trust a product if it has been recommended by a friend or by someone she trusts. This is why, brands have been tapping popular influencers to create content featuring their products. This is manifest in the form of videos featuring product reviews, unboxing, how to use, etc.<\/p>\n\n\n\n

Why is video marketing important for brands?<\/h3>\n\n\n\n

Gone are the days when brands can simply create a \u2018360 Campaign\u2019 and expect it to deliver the goods. While certain brands, especially in the beauty and lifestyle space see merit in associating with celebrities to endorse their products, from the consumer\u2019s perspective, this only helps in driving awareness of the advertised product. Consumers would still want to know what others say about the product, read the reviews on online marketplaces, see comparisons between different products before putting down her money.<\/p>\n\n\n\n

Here\u2019s where video marketing comes in! By reaching the consumer while he\/she is scrolling through the social feed, or when he\/she searches for a solution either on YouTube or on a search engine, video marketing enables brands to build a stronger connection with the consumer.<\/p>\n\n\n\n

Brands can reach out to consumers at different stages in their consumer journey by creating specific video content, which addresses these stages. In fact, as per research, 96 per cent of users have watched an explainer video to learn more about a product or service. What\u2019s more, unlike brand films or TVCs, these videos are affordable to produce and brands can easily create a series of videos without breaking the bank!<\/p>\n\n\n\n

How does video marketing enhance conversions?<\/h3>\n\n\n\n

As per a consumer survey on how they\u2019d like to learn about a product or service, 69 per cent users said they\u2019d prefer to watch a short video, in comparison to 18 per cent who\u2019d rather read a text-based article, website or post, or just four per cent who\u2019d like to view an infographic.<\/p>\n\n\n\n

The best part of video marketing is these videos help brands to make that all important conversion, by providing links to the brand website or brand store on marketplaces. These links can be embedded at the end of the video, can appear as a call-out at the bottom of the video and can also be placed in the video description, along with other relevant links to the brand\u2019s website, social media pages, etc., thereby building the trust factor.<\/p>\n\n\n\n

According to a research by Wyzowl, 94 per cent of marketers say video has helped increase user understanding of their product or service, while 84 per cent say video has helped generate leads.<\/p>\n\n\n\n

(The author is creative director at BC Web Wise. The views expressed in the column are personal and Indiantelevision.com may not subscribe to them)<\/h5>\n\n\n\n
source:- https:\/\/indiantelevision.com\/mam\/marketing\/mam\/guest-column-how-video-marketing-drives-maximum-conversions-211127<\/a><\/h6>\n","protected":false},"excerpt":{"rendered":"

93 per cent marketers agree that it’s an important part of their marketing strategy. Mumbai: The rapid growth of TikTok globally, as well as Instagram releasing \u2018Reels\u2019 over the last couple of years, is a testament to the rise in video consumption, with users preferring to watch short video clips on their mobile devices. These […]<\/p>\n","protected":false},"author":1001026,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[567,572,15,578,601],"tags":[43,595,596,600,598,300,597],"class_list":["post-6828","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-digital-marketing-influencers","category-future-of-digital-marketing","category-influencer-marketing","category-video-marketing","tag-advertising","tag-bc-web-wise","tag-guest-column","tag-indiantelevision-com","tag-tiktok","tag-video-marketing","tag-yorick-pinto"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.bcwebwise.com\/blog\/wp-json\/wp\/v2\/posts\/6828"}],"collection":[{"href":"https:\/\/www.bcwebwise.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bcwebwise.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bcwebwise.com\/blog\/wp-json\/wp\/v2\/users\/1001026"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bcwebwise.com\/blog\/wp-json\/wp\/v2\/comments?post=6828"}],"version-history":[{"count":5,"href":"https:\/\/www.bcwebwise.com\/blog\/wp-json\/wp\/v2\/posts\/6828\/revisions"}],"predecessor-version":[{"id":6858,"href":"https:\/\/www.bcwebwise.com\/blog\/wp-json\/wp\/v2\/posts\/6828\/revisions\/6858"}],"wp:attachment":[{"href":"https:\/\/www.bcwebwise.com\/blog\/wp-json\/wp\/v2\/media?parent=6828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bcwebwise.com\/blog\/wp-json\/wp\/v2\/categories?post=6828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bcwebwise.com\/blog\/wp-json\/wp\/v2\/tags?post=6828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}