Unless you\u2019re living under a rock, you would have come across the term \u2018Influencer Marketing\u2019 at least 817 times in the last week!<\/p>\n
Speaking about Influencer Marketing<\/a>, you would know that it is one of the hottest buzzwords spoken by marketers for building your brand online. Honestly, Influencer Marketing is pretty simple \u2013 a business partners a popular individual on social media (referred to as Influencer) and the Influencer Tweets, Instagrams, makes videos, or blogs about the business\u2019 products or services \u2013 that\u2019s it.<\/p>\n So what makes Influencer Marketing so popular?<\/p>\n Studies show that this new form of word of mouth marketing can be highly effective.\u00a0According to <\/span>TapInfluence<\/span><\/a>,\u00a0Influencer Marketing can increase sales ROI by 11 times! [Though I have my reservations with this]<\/span><\/p>\n A poll of marketing professionals conducted by Tomoson<\/a>, claims that businesses\u00a0are earning $6.50 for every $1 spent\u00a0on Influencer Marketing.<\/span><\/p>\n Having said that, Influencer Marketing isn\u2019t just about selecting an Influencer and laughing your way to the bank. We look at the 7 most common Influencer Marketing mistakes you must avoid to run a successful campaign.<\/p>\n\n
\n<\/strong><\/strong>It\u2019s said that \u2018failing to plan is planning to fail\u2019. This applies to Influencer Marketing as well. You shouldn\u2019t launch an Influencer Marketing campaign just because your competitor is doing one.Before you get started, you must have a clear vision of the goal of the campaign and how will you measure success and track the key metrics. The metrics must be in alignment with the campaign objective and these could include engagement, website traffic, online sales, etc.<\/li>\n
\n<\/strong><\/strong>According to a survey by Econsultancy, the biggest challenge faced by 73% marketers was identifying the right influencer. This is understandable, since the selected Influencer literally becomes the face of your brand. So, make sure you select an influencer who fits your brand and shares your values.Picking an influencer who is not the right fit, could be highly damaging for your brand and result in you losing the trust of your consumers.<\/li>\n
\n<\/strong><\/strong>Influencers attract followers based on their personality and the unique content they create. Once you\u2019ve shortlisted potential Influencers for your campaign, it is essential to study their followers and see if they match with your Target Audience. While it\u2019s impossible to find a perfect match, <\/span>there should be a sufficient overlap to make the partnership worth it.<\/li>\n
\n<\/strong><\/strong>One of the most common mistakes marketers make is choosing Influencers based on their fan following. While it is important for an Influencer to have a sizeable follower count, it is not the only deciding factor. To make your campaign successful, make sure you look at the engagement rate when selecting the Influencer.<\/li>\n
\n<\/strong><\/strong>The success of Influencer Marketing depends on collaboration between the Influencer<\/a> and the brand. It\u2019s important to understand that Influencers are creative people who need freedom to create engaging content. If you have too many restrictions, it will stifle the creativity of the Influencer, whereas giving them too much freedom could result in losing focus of the campaign objective.<\/li>\n
\n<\/strong><\/strong>Influencer Marketing can help your brand build the right connect with the target audience. The only way to understand the success of your Influencer Marketing campaign is by measuring the right metrics. Make sure that the KPIs and the metrics for the brand are decided based on the overall campaign objectives.<\/li>\n
\n<\/strong><\/strong>While Influencer Marketing can work wonders for your brand, it takes time. So, you must not expect overnight results. Instead, focus on using it as a long-term strategy.<\/li>\n<\/ol>\n