Case Study

Hero MotoCorp encourages riders to practice safe riding through the Ride Safe India initiative. On the national Road Safety Day, Hero wanted to use Social Media to engage with the youth to sensitize them about the importance to safe riding.

Educate the audiences of the critical issues related to road safety in real time as well as answer any queries posed on various road safety topics.

We invited key personalities representing the brand and the rider community for a LIVE twitter chat. The hour long #RideSafeIndia Tweet Chat facilitated discussions on issues related to rider safety on Indian roads, role of authorities and important safety tips for riders with a live Twitter audience.

#RideSafeIndia trended at #2, pan India for 2 hours.

Total Tweets: 3250

Impressions: 4,890,000

Retweets: 966

ACEF Award for Successful use of CSR Activity in Digital Marketing