Media Planning & Buying

Cross-media marketing is one of the most effective tools in the arsenal of any successful company. The advent and integration of the web into this cross-media marketing is now considered to be an unbeatable combination. When you need to ensure your messages and brand propositions reach your target audiences, BC Web Wise’s online media planning and online media buying services will ensure that you develop a strong and well recognized web presence.

As a media buying agency, BC Web Wise helps its clients get the best ad spaces at the best rates and, we help you make the best use of those ad spaces.

  • We utilize current technology by IMRB, Double Click, Eye Blaster and Zedo to develop and track your online marketing activities.
  • We also use Planning Index based upon reach, time spent, engagement, stickiness, and frequency and ROI parameters.
  • We subscribe to Comscore as well as depend on paid and unpaid custom research to create optimized plans.


Our online media planning and online media buying services include:

Campaign Planning:

To create online marketing campaigns that achieve success and sustain themselves, BC Web Wise identifies your target audience, develops campaign objectives and plans the best route to attain them. Our planning tools provide vivid information and research to help your media buying and media planning strategies.

Online Media Planning/Online Media Buying:

We manage all media planning and media buying from inception to execution. To assist you further, we provide you insights on the web presence, ranging from display advertising, social channels marketing, search marketing, mobile targeting, remarketing, programmatic buying, video views, etc. that will best serve your needs, perform cost analysis for the same, and manage creative delivery and trafficking.

Creative Management:

As a leading online creative agency and media planning buying agency in India, BC Web Wise takes pride in providing a targeted message in any digital medium – Flash, DHTML, HTML, JavaScript, Streaming Video – for any ad type – Banner ads, Fly-outs, Pop-Ups, Pop-Under, Skyscrapers. We ensure that your brand or service gets the best creative representation possible, thus maximizing every ad impression.

Analysis & Optimization:

No media campaign can be successful without constant analysis, tests and optimization of your marketing strategy. We use a combination of in-house tracking and external ad-serving technology to analyze and add value to your brand.

See our Portfolio or explore more services such as Website Development, Media Planning & Buying, Social Media Optimization, Search Engine Optimization/ Marketing, Content Management, and Email Marketing. Contact Us now.