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As a diversified online Media Planning and Buying services provider in India, we deliver smart insights and a results-driven strategy to ensure the most authoritative and profitable ad spaces for your brand.

  • Innovative media buying that combines insight with performance

  • Consumer targeting at the right moment and price

  • Always-on optimization for greater programmatic efficiency

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Our Online Media Planning and Buying Services Package

Digital Media Planning & Buying

Our media experts strategise, negotiate and purchase ad placements while carefully taking into consideration the product that is to be advertised, the target audience, and the campaign goals.

Programmatic Solutions

Our programmatic advertising solutions are able to efficiently target audiences by extremely specific criteria such as age, gender, income, and other targeting criteria.

Digital Lead Management

Our digital lead management solutions help you draw in buyers, foster and nurture them with personalised campaigns and ready them so that your sales team can step in whenever needed.

SMS marketing

SMS marketing is a great tool for reaching customers instantly as text messages are likely to be opened within just five minutes of being received. We help you to redefine archetypes and revamp your SMS campaigns.

Mobile

Mobile media strategy combined with unparalleled speed of execution to engage your audiences in the moment.

Video

Impactful video assets deployed contextually to reach the right audiences at moments that are more favourable for conversion.

Email Marketing

We create, send and track effective email campaigns that engage your existing as well as potential client base with measurable results.

Paid Social

Highly targeted and clutter breaking social media campaigns that work throughout the consumer journey.

Why Choose Us as a Media Planning and Buying Agency

We use cross-media marketing as an effective tool to provide brands with the most accurate solutions for their individual requirements. Based on our analysis and thorough research, we ensure that your brand propositions reach your specific target audiences with the best impact. BC Web Wise’s online media planning and online media buying services help you develop a strong and well recognised web presence.

As one of the top media buying agencies around, BC Web Wise helps provide your brand with the best ad spaces at highly competitive rates while ensuring only the best utilisation of those spaces. Using up-to-date technology from IMRB, Double Click, Eye Blaster, and Zedo, to name a few players, we accurately determine, track and develop your online marketing activities. We gather the most relevant data based on reach, time-spent, engagement, stickiness, frequency, and ROI parameters to give your brand the right direction for optimal resolutions. We also make use of ComScore and depend on paid and unpaid custom research to create optimised plans to further your brand’s web presence.

Some of our clients



Media Planning and Buying Agency: Your Guide to Digital Media Optimization

A media planning and buying agency is a company that specializes in helping businesses plan and execute their advertising campaigns. These agencies work with clients to determine their advertising goals and objectives, and then develop a media plan that outlines the best channels and tactics to reach their target audience.

Media planning involves selecting the most effective media channels to reach the target audience. These channels can include traditional media such as television, radio, and print, as well as digital channels such as social media, search engine marketing, and programmatic advertising. The media plan will typically include a detailed schedule of when and where ads will appear, along with the budget allocated to each channel.

What is Media Planning and Buying?

Media planning and buying plays a crucial part in the advertising industry. Media planning and buying are essential elements of an effective advertising campaign, ensuring that the right message reaches the right people at the right time and in the right format to maximize its impact.

Media planning involves developing a strategic plan for how to reach a target audience with advertising messages, while media buying is the process of purchasing advertising space and time on various media channels such as TV, radio, print, online, and outdoor advertising.

Once the media plan has been developed, media buying involves negotiating and purchasing advertising space on various media channels.

What do you mean by media planning?

Media planning is the process of determining the best way to reach a target audience with advertising messages by selecting the most effective media channels and formats to use. The objective of media planning is to create a strategic plan that maximizes the impact of the advertising message while optimizing the use of resources such as time and budget.

Media planning involves several steps, some of which are:

  1. 1. Identifying the target audience: Understanding the demographics, psychographics, and media consumption habits of the target audience to determine the most effective media channels to reach them.
  2. 2. Setting objectives: Defining the specific goals and objectives of the advertising campaign, such as increasing brand awareness, driving sales, or generating leads.
  3. 3. Developing the media strategy: Determining the best media channels and formats to use based on the target audience and campaign objectives.

What are the types of media planning?

There are mainly three types of media

  1. 1. Paid Media
    Paid media refers to advertising that is the result of paid placement from the brand. It includes pay-per-click advertising, display ads, and branded content. Brands use paid media to boost sales.
  2. 2. Owned Media
    Owned media is content that is owned by your brand, i.e. blog posts and social media accounts. With the increase of the company’s owned media, brand can increase customer reach and increase their awareness.
  3. 3. Earned Media
    It refers to any free, voluntary media coverage an organization receives from media outlets or customers, such as news articles, social media posts, or customer reviews. Earned media is sometimes also referred to as "free media," "word of mouth," or "organic media."

What are the main objectives of media planning?

Here are some objectives of media planning:

  1. 1. Reach the target audience: The primary objective of media planning is to select the most effective media channels and formats to reach the target audience with the advertising message.
  2. 2. Build brand awareness: Media planning can help build brand awareness by ensuring that the advertising message is seen by a large number of people in the target audience.
  3. 3. Generate leads or sales: Media planning can help drive leads or sales by placing ads in the right media channels at the right time.
  4. 4. Increase customer engagement: Media planning can help increase customer engagement by selecting media channels that encourage interaction, such as social media or experiential marketing.
  5. 5. Establish brand credibility: Media planning can help establish brand credibility by selecting media channels that are respected by the target audience, such as industry publications or respected influencers.

What is the importance of media planning?

The importance of media planning is to -

  1. 1. Maximize the impact of marketing campaigns, Media planning ensures that marketing campaigns are well-targeted and well-executed, which maximizes their impact on the target audience.
  2. 2. Maximize return on investment (ROI): It helps to ensure that marketing budgets are used effectively and efficiently. By selecting the most effective media channels and formats, media planners can ensure that the marketing spend is used to generate the maximum return on investment (ROI) for the brand or organization.
  3. 3. Building brand awareness and equity: Media planning helps to build brand awareness and equity by ensuring that marketing messages are delivered consistently and cohesively across all media channels.
  4. 4. Responding to changing market conditions: Media planners must stay up-to-date with new media channels and technologies, as well as changes in consumer behavior and preferences, in order to ensure that marketing campaigns remain effective and relevant over time.

How an Online Media Buying Agency Can Help Your Business

An online media buying agency can provide a wide range of services to help your business achieve its marketing goals. Here are some ways:

  1. 1. An online media buying agency can help you develop a comprehensive media buying strategy that aligns with your business goals and target audience.
  2. 2. It can help you identify and target the most relevant audience segments for your products or services, using data-driven insights and audience research.
  3. 3. It can help you plan and execute media campaigns across various digital channels, such as display advertising, social media advertising, video advertising, and more.
  4. 4. It can monitor and optimize your media campaigns in real-time, using data analytics and performance metrics to ensure maximum ROI and campaign effectiveness.
  5. 5. It can also provide creative production services, such as designing and producing ad creatives, video content, and landing pages that are optimized for conversion.

Understanding Digital Media Optimization

Digital media optimization refers to the process of maximizing the performance of digital media content, such as website pages, social media posts, videos, and other digital assets. The goal of digital media optimization is to improve the visibility, engagement, and overall performance of digital media content to reach a larger audience and drive more conversions.

Here are some key strategies for digital media optimization:

  1. 1. Search engine optimization: SEO is the process of optimizing your digital content to rank higher in search engine results pages for relevant keywords.
  2. 2. Social media optimization: It involves optimizing your social media profiles and content to increase visibility and engagement on social media platforms.
  3. 3. Content optimization: It involves creating high-quality content that is optimized for specific keywords and user intent. This includes using relevant keywords, formatting content for readability, and including multimedia elements like images and videos.

The Benefits of Partnering with a Digital Media Optimization Agency

Partnering with a digital media optimization agency can provide several benefits for businesses looking to improve their online presence and increase conversions. Here are some of the key benefits:

  1. 1. Expertise and Experience: A digital media optimization agency has a team of experts with a deep understanding of digital marketing and optimization strategies. They have experience working with a wide range of businesses and industries, and can provide valuable insights and guidance on what strategies will work best for your specific needs.
  2. 2. Cost-Effective: Agencies have the resources and tools to manage multiple campaigns efficiently, and can provide services at a lower cost than hiring and training a full-time team.
  3. 3. Data-Driven Results: Digital media optimization agencies use data and analytics to measure the performance of campaigns and make data-driven decisions to optimize and improve them. This helps businesses achieve better results and a higher return on investment (ROI).

The Importance of Data in Media Planning and Buying

Data plays a crucial role in media planning and buying. Here are some roles:

  1. 1. Audience segmentation: Data allows advertisers to segment their audience based on factors such as demographics, psychographics, interests, and behavior. This segmentation helps advertisers to create targeted campaigns that are more likely to resonate with their audience.
  2. 2. Media selection: With data, advertisers can determine which media channels are most effective in reaching their target audience. They can use data to identify the media channels that their audience is most likely to engage with, and allocate their budget accordingly.
  3. 3. Optimization: Data can be used to optimize campaigns in real-time. Advertisers can use data to track campaign performance and make adjustments to ensure that they are getting the best possible results.
  4. 4. Measurement: Data allows advertisers to measure the effectiveness of their campaigns.

How We Optimize Your Digital Media Strategy

Digital media strategy optimization involves continually refining and adjusting your approach to achieve better results. Here are some key steps:

  1. 1. Define your goals: Before you can optimize your digital media strategy, defining your goals will help you measure your progress and determine what changes you need to make.
  2. 2. Analyze data: Use data analytics tools to collect data on how your campaigns are performing. Look at metrics such as click-through rates, conversion rates, and engagement rates to determine what's working and what's not.
  3. 3. Test and learn: Test different variations of your campaigns to see which approach works best. Try different targeting options, ad formats, and messaging to determine what resonates with your audience.
  4. 4. Refine your approach: Based on what you learn from testing and analyzing your data, refine your approach and make ongoing adjustments to your campaigns.

Our Services

With our ever expanding knowledge and in house expertise, we provide everything that a brand needs. We offer services with the sheer purpose of creating positive business outcomes with regard to a specific business problem.

Our services include:

- Media Planning and Buying

Here’s how our team of experts delivers smart insights and result driven strategy for your brand

  1. 1. Determine the campaign objectives: Decide on the goals of the campaign, such as increasing brand awareness, generating leads, or driving sales.
  2. 2. Identify the media channels that reach your target audience, such as TV, radio, print, online, social media, and outdoor advertising.
  3. 3. Determine the reach, frequency, and cost-effectiveness of each media option.
  4. 4. Create a media plan that outlines which channels will be used, the timing and frequency of ads, and the budget for each channel.
  5. 5. Once the media plan is finalized, negotiate rates and purchase ad space or time from media outlets.

- Digital Media Optimization

We follow the mention steps to optimize the best media results for your brands, some of which are as follows:

  1. 1. Determine the objectives of the digital advertising campaign, such as increasing website traffic, generating leads, or driving conversions.
  2. 2. Identify key performance indicators (KPIs)
  3. 3. Test different elements of the campaign, such as ad copy, images, landing pages, and targeting parameters, to determine what works best.
  4. 4. Use analytics tools to collect and analyze data on campaign performance,
  5. 5. Based on the analysis, make changes to the campaign, such as adjusting targeting parameters or changing placement, to improve performance.
  6. 6. Continuously monitor campaign performance and measure results against KPIs to ensure that the campaign is on track to meet its objectives.

- Ad Buying Services

We provide ad buying services with a range of benefits, including cost savings, access to expertise, and increased efficiency in managing advertising campaigns. It allows us to effectively negotiate rates and optimize campaigns for our clients.

We have access to data and analytics that can help inform media planning and buying decisions. This data can include information on audience behavior, ad performance, and industry trends, which can be used to improve targeting and optimize campaigns.

- Google Ads Services

We provide a wide range of good ad services to our clients.

  1. 1. Google Ads: Google Ads is an online advertising platform that allows businesses to create and display ads on Google's search engine results pages and across its advertising network, which includes websites, apps, and videos. Businesses can target their ads to specific audiences based on factors such as location, interests, and behavior.
  2. 2. Google Display Network: The Google Display Network is a collection of websites, apps, and videos where businesses can display their ads.
  3. 3. YouTube Ads: YouTube Ads allow businesses to display ads before, during, or after videos on the YouTube platform.
  4. 4. Google Shopping: Google Shopping allows businesses to display their products in Google search results, making it easier for users to find and purchase products online.

- Google Ads Campaign Management

Google Ads campaign management is critical to online advertising success.

  1. 1. It helps identify and target the right audience increasing the likelihood of conversions and sales.
  2. 2. It helps craft effective ad copy with tools to help refine your ad messaging, test different variations, and identify the most effective messaging to resonate with your target audience.
  3. 3. With effective Google Ads campaign management, you can monitor key metrics to identify areas for improvement and make data-driven decisions

Overall, effective Google Ads campaign management is essential to achieving your advertising goals and maximizing your return on investment. With strategic planning, ongoing optimization, and attention to detail, you can create campaigns that resonate with your target audience and drive meaningful results for your business.

- Lead Generation Strategies

Lead generation strategies are critical to the success of any business.

  1. 1. They help identify potential customers, increase conversion likelihood, and increase sales.
  2. 2. They provide valuable insights into the target audience which can be used to tailor marketing messages and improve the overall customer experience.
  3. 3. It is a cost-effective marketing method as it helps identify and target a specific audience with customised communication giving a higher return on investment.
  4. 4. By building a strong pipeline of leads and nurturing them over time, businesses can establish themselves as industry experts, increasing brand visibility and reputation.
  5. 5. It is essential for sustainable business growth - continually attracting and converting new leads helps businesses increase their customer base and expand their market share.

- Reporting and Analysis

Reporting and analysis is essential to effective media planning.

  1. 1. It enables marketers to measure the success of their media campaigns by tracking key performance indicators (KPIs). This further enables them to refine their strategies for greater success.
  2. 2. By analyzing data from media campaigns, marketers can optimize their strategies for greater effectiveness.
  3. 3. It provides insights into the performance of media campaigns, enabling marketers to allocate media spend as needed to maximize return on investment.
  4. 4. It provides valuable insights into competitors' media campaign performances, enabling marketers to identify opportunities to improve their strategies and gain market share.
  5. 5. It ensures that media planning efforts are always evolving to meet changing market conditions and customer needs.

Reporting and analysis provide valuable insights into media campaign performances and enable marketers to make data-driven decisions to optimize strategies, maximize ROI, and achieve long-term success

Why Choose BC Web Wise as Your Media Planning and Buying Agency?

We use cross-media marketing as an effective tool to provide brands with the most accurate solutions for their individual requirements. Based on our analysis and thorough research, we ensure that your brand propositions reach your specific target audiences with the best impact. BC Web Wise's online media planning and online media buying services help you develop a strong and well-recognised web presence.

As one of the top media buying agencies, we help provide your brand with the best ad spaces at highly competitive rates while ensuring only the best utilisation of those spaces. Using up-to-date technology, we accurately determine, track and develop your online marketing activities. We gather the most relevant data based on key parameters to give your brand the right direction for optimal resolutions.

Frequency Asked Questions

Media planning and buying is the process of selecting the right media channels and buying ad space or time on those channels to reach a target audience with the right message. By selecting the best media mix and negotiating the best ad pricing and placement, media planning and buying can help businesses achieve their advertising goals, including increasing brand awareness, generating leads, driving website traffic, and increasing sales.

Media planning and buying are essential components of a comprehensive marketing strategy. They help target your ideal audience through the use of specific media channels, increase brand awareness, engage the target audience, drive conversions and measure your marketing campaign success by tracking key performance indicators so you can refine and improve your overall marketing strategy.

Media planning and buying enable businesses to create targeted advertising campaigns which can increase brand awareness. They provide measurable results which allow businesses to improve campaign performance through data-driven decisions and optimise media spending to focus on the most effective channels, which increases advertising spend ROI.

A media agency is a company that specializes in planning, buying, and managing advertising and marketing campaigns across various media channels. They work with businesses to create effective campaigns that target specific audiences and achieve specific marketing goals. Media agencies have a team of professionals with expertise in different areas, such as media planning, buying, analytics, creative design, and account management. They provide services to businesses of all sizes and industries.

Media agencies help businesses with media planning and buying by identifying the best media channels and advertising opportunities to reach the target audience. They conduct market research and analyze data to ensure the most cost-effective and impactful advertising campaigns. They also provide campaign management services, including creative development, campaign optimization, and performance measurement. By leveraging their expertise and industry relationships, media agencies help maximize media budgets, increase brand awareness, and achieve marketing goals.

BC Web Wise’s all-encompassing online media planning and buying services include digital media planning and buying, programmatic solutions and digital lead management. We also provide media strategies across channels, including SMS marketing, mobile marketing, video marketing, email marketing and paid social advertising to cater to the different campaign objectives.

Our services can help your business achieve greater visibility, generate more leads, and drive sales through effective campaigns. Wehelp identify the most effective media channels and advertising opportunities to reach your target audience, negotiate the best rates and placements for your campaigns to maximise media budget ROI, develop and execute a comprehensive media strategy to align with your marketing goals and continuously monitor and optimize your campaigns to ensure they deliver the desired results.

We use cross-media marketing as an effective tool to provide brands with the most accurate solutions for their individual requirements. Based on our analysis and thorough research, we ensure that your brand propositions reach your specific target audiences with the best impact. BC Web Wise’s online media planning and online media buying services help you develop a strong and well-recognised web presence.

Digital Media Optimization is the process of improving the digital advertising campaign performance by optimizing various campaign elements, such as targeting, ad creative, and placement. It involves using data and analytics to measure the effectiveness of the campaign and make informed decisions about how to improve it. The goal of DMO is to achieve maximum ROI by ensuring that the campaign reaches the target audience, delivers a compelling message, and generates the desired action.

Digital Media Optimization (DMO) can help your business with media planning and buying by optimizing your digital advertising campaigns to achieve better results. By leveraging data and analytics, DMO can help identify the most effective media channels, targeting strategies, ad formats, and messaging to reach your target audience and achieve your marketing goals. By using DMO, you can ensure that your advertising campaigns are effective and efficient, delivering the best possible results for your business.

Media planning is important because it helps businesses identify the most effective media channels and advertising opportunities to reach their target audience and achieve their marketing goals. It involves conducting market research, analyzing data, and developing a strategy for budget allocations across different channels and tactics. Effective media planning can help businesses maximize their media budgets, increase brand awareness, generate leads, and drive sales.

Media buying in digital marketing refers to the process of purchasing advertising space on various digital platforms, including social media, search engines, or display networks. It involves targeting specific audiences and bidding for ad placements with media outlets to ensure the most cost-effective and impactful campaigns. The goal of digital media buying is to reach the target audience, deliver a compelling message, and generate the desired action while maximising the campaign ROI.

First identify your target audience and their media consumption habits. Conducting market research and analyzing data can help identify the relevant media channels and perform efficient budget allocation. It is also important to set clear goals and KPIs and continually monitor and optimize the campaign's performance based on data and analytics. Working with a media agency or using specialized software and tools can help ensure a successful media buying strategy.