The Evolution of Influencer Marketing: From Awareness to Full-Funnel Performance
A few years ago, most brands treated Influencer Marketing as a visibility play. The logic was simple enough. Partner with creators who had large audiences, generate buzz, and hope the attention translated into brand recall later. For a while, that worked. Social platforms were less crowded, audiences were more receptive, and engagement came relatively easily. […]
Building Authority for AI Search Engines: The New Content Strategy Playbook
The way people discover information online is changing. Search is no longer limited to typing a few keywords and scanning a list of links. Increasingly, users are asking questions in conversational language and receiving direct answers generated by artificial intelligence. These changes are driven by the growth of AI powered search engines, which process information […]
What CMOs Should Ask Before Investing in AI Marketing Tools
The pressure on marketing teams has changed. Faster cycles. More channels. Higher expectations from leadership. And, of course, a growing list of platforms promising to fix everything with automation. This is why AI marketing tools keep showing up in boardroom conversations. They promise better targeting, smarter decisions, and fewer manual processes. On paper, it all […]
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SHAYESTA SHAHZABEEN
A marketeer, research fanatic and love reading about brands. I am a seeker, who sees unlimited opportunities and is guided by a value system that focuses on doing good.
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