Predictive Social Listening: Using AI Agents for Proactive Crisis Management
Crises rarely arrive with a warning label. They build quietly. A comment here. A post there. A tone shift that feels small until it isn’t. This is where AI Agents are changing the game. Not by reacting faster, but by spotting trouble before it fully forms. Predictive social listening is no longer about tracking mentions […]
Building AI-Driven Customer Journeys: How Generative AI Is Transforming FMCG & BFSI Marketing
Customer journeys used to be simple. See an ad. Visit a store or website. Make a decision.That flow does not exist anymore. Today, customers move across screens, platforms, and moments. They expect brands to keep up. This is where generative AI is quietly reshaping marketing, especially in FMCG and BFSI, where scale and trust matter […]
Beyond Automation: Using Creative Intelligence to 10X Your Content Strategy
Automation changed how content gets produced. Faster publishing. More volume. Less friction.But volume alone does not build a strong content strategy. It just fills space. What actually moves the needle today is how well teams think, decide, and adapt. This is where creative intelligence comes in. Not as another layer of AI content, but as […]
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YORICK PINTO
Yorick Pinto loves all things digital. When he's not breathing digital, you can find him reading, drinking coffee or playing / watching football.
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