Local search has never been static, but the current shift feels more fundamental than most updates that came before it. Google’s AI Mode is not just refining search results. It is quietly changing how those results are generated, prioritised, and presented to users. For businesses that depend on visibility in specific locations, this change is […]
Search doesn’t look the way it used to. And if you’ve been working in digital marketing for a while, you’ve probably noticed it already. You rank well, impressions go up, but clicks? Not so much. That’s not a bug — it’s a shift. And at the centre of it is Generative Engine Optimization. As AI-powered […]
Recent Comments