How to Create a Twitter Marketing Strategy for Your Brand
Twitter rarely rewards brands that operate on autopilot. The platform moves quickly, and that speed changes how planning works. It also exposes weak strategies faster than most channels. Teams that treat Twitter like a simple broadcast outlet often find that activity increases while impact does not. This is where structure matters. Twitter advertising can create […]
What Is Pay Per Click Advertising? How Is It Useful in Digital Marketing
Most people come across ads online every day without thinking much about how they work. A product shows up when someone searches. A service appears right when a need feels urgent. That timing is rarely accidental. It is the result of pay per click advertising working quietly in the background. For many brands, especially those […]
Building AI-Driven Customer Journeys: How Generative AI Is Transforming FMCG & BFSI Marketing
Customer journeys used to be simple. See an ad. Visit a store or website. Make a decision.That flow does not exist anymore. Today, customers move across screens, platforms, and moments. They expect brands to keep up. This is where generative AI is quietly reshaping marketing, especially in FMCG and BFSI, where scale and trust matter […]
About Author
SHAYESTA SHAHZABEEN
A marketeer, research fanatic and love reading about brands. I am a seeker, who sees unlimited opportunities and is guided by a value system that focuses on doing good.
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