Building AI-Driven Customer Journeys: How Generative AI Is Transforming FMCG & BFSI Marketing
Customer journeys used to be simple. See an ad. Visit a store or website. Make a decision.That flow does not exist anymore. Today, customers move across screens, platforms, and moments. They expect brands to keep up. This is where generative AI is quietly reshaping marketing, especially in FMCG and BFSI, where scale and trust matter […]
Scaling Digital Transformation in India: The Enterprise CMO’s Playbook
India’s digital transformation story is not new. What is new is the scale at which it’s unfolding. Enterprises are no longer experimenting at the edges. They’re reworking how they operate, how they sell, and how they stay relevant. For CMOs, this shift lands close to home. Marketing is no longer just about visibility or campaigns. […]
Data + Storytelling: How India’s Leading Brands Use Data Storytelling to Drive Growth
Data is everywhere. Dashboards. Reports. Weekly reviews.Yet most brands still struggle to turn numbers into momentum. That’s where data storytelling comes in. Not as a presentation trick, but as a way to make sense of what data is actually saying. Especially in India, where audiences are diverse, fast-moving, and emotionally driven. Leading brands are no […]
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AASHNA IYER
Aashna Iyer is a strategist with 10 years of experience, and a passion for B2B & tech marketing and communications, food, and felines.
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