A Practical CMO Checklist for 2026
Every CMO I speak to today is deeply informed — and navigating an unprecedented volume of decisions. Not because there aren’t ideas. But because there are too many choices competing for attention. AI, CTV, creators, commerce, content, platforms — everything is moving faster than organisational muscle. And most leadership conversations are no longer about what to do, but […]
How Digital Marketing Agencies Drive Business Growth in 2025
In the fast-paced, ever-evolving landscape of 2025, businesses need to adapt quickly to stay competitive. Digital marketing plays a pivotal role in this transformation, offering powerful strategies that drive growth, increase brand visibility, and improve customer engagement. With advancements in technology, data analysis, and automation, digital marketing agencies are now better equipped than ever to […]
Measuring Digital Marketing: The Key Metrics and Tools
Every marketing campaign, including digital marketing, has one ultimate goal—deliver measurable returns. Whether you are running email marketing, social media ads, or SEO-driven content strategies, understanding your return on investment in digital marketing ensures that you make data-driven decisions. But how do you calculate ROI efficiently? What major metrics should you be tracking? Which tools […]
About Author
ALOK GARG
Alok comes with over 20 years of experience, with 12 years in digital media industry. He has handled key positions in agencies in the past. He has acquired and executed businesses worth multi-million dollars, with clients in India and the world over, from various industry sectors.
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