Data + Storytelling: How India’s Leading Brands Use Data Storytelling to Drive Growth
Data is everywhere. Dashboards. Reports. Weekly reviews.Yet most brands still struggle to turn numbers into momentum. That’s where data storytelling comes in. Not as a presentation trick, but as a way to make sense of what data is actually saying. Especially in India, where audiences are diverse, fast-moving, and emotionally driven. Leading brands are no […]
AI Overview: How AI optimization Is Changing the Way We Market Online
Let’s be honest: AI is changing the world of digital marketing very quickly. You probably know that AI optimization is changing the way marketing works if you’ve been following the news. AI tools are changing how we do everything, from SEO to making content. But here’s the thing: you need to know the AI overview […]
A Practical CMO Checklist for 2026
Every CMO I speak to today is deeply informed — and navigating an unprecedented volume of decisions. Not because there aren’t ideas. But because there are too many choices competing for attention. AI, CTV, creators, commerce, content, platforms — everything is moving faster than organisational muscle. And most leadership conversations are no longer about what to do, but […]
About Author
CHAAYA BARADHWAAJ
Chaaya Baradhwaaj founder of BC Web Wise. Her opinions here are based on watching the digital media evolve in the country very closely for over two decades.
Recent Comments