A Practical CMO Checklist for 2026
Every CMO I speak to today is deeply informed — and navigating an unprecedented volume of decisions. Not because there aren’t ideas. But because there are too many choices competing for attention. AI, CTV, creators, commerce, content, platforms — everything is moving faster than organisational muscle. And most leadership conversations are no longer about what to do, but […]
Performance Marketing on a Shoestring: 7 Tactics for Small Business Success
Marketing can be a fight for small business owners, especially when they are on a tight budget. Traditional advertising methods can break the bank, and there’s a lot of competition for being online. Bright side? Performance marketing is affordable, result-driven, and costs only when success can be measured – like leads, clicks, or conversions. Whether […]
Performance Marketing vs. Traditional Marketing: Which Performs Better for Your Business?
In today’s fast-evolving digital landscape, businesses are constantly deciding between performance marketing and traditional marketing to promote their products or services. While both approaches aim to attract a target audience and boost brand awareness, they differ in execution, measurability, and cost-effectiveness. So, which one gives better outcomes? In this blog, we’ll break down the key […]
About Author
PRATHAMESH BERDE
Prathamesh Berde is a seasoned digital marketing professional with extensive experience in client servicing and strategic planning. He specializes in helping clients develop tailored marketing strategies that drive measurable results. With a strong understanding of various digital platforms, Prathamesh excels in guiding clients to select the right channels for their business growth. His expertise ensures that clients achieve their objectives efficiently by leveraging the power of digital marketing to its fullest potential.
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